YOUR NEEDS 🤝 OUR BRAINS
YOUR NEEDS 🤝 OUR BRAINS
HALF CREATIVE STUDIO / HALF STRATEGIC PARTNERS
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Shake up people’s perception of what a protein shake can be. It’s time to not just look your best, but move your best too with all the benefits of collagen, now in a protein shake.
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Shake up people’s perception of what a protein shake can be. It’s time to not just look your best, but move your best too with all the benefits of collagen, now in a protein shake. While reminding people of the benefits of collagen.
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How do we build the world of Vital Proteins in a way that gets back to its North Star and show-off the people who live in it.
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In 2025 we reset our visual language which redefined the world of Vital Proteins. Alongside our product photography, we defined the humans, places, and props that would define our look & feel as a brand. Vibrant product. Vibrant people. Vibrant places.
THE PLATFORM
NEVER WALK AWAY FROM WHAT MAKES YOU, YOU.
STAY IN THE GAME.
STAY ON THE DANCEFLOOR FOR ANOTHER SONG.
STAY THERE UNTIL THE SUN COMES UP.
STAY SMILING AND SINGING AND LOVING
AND CARTWHEELING AND SPLASHING.
STAY AS YOU AS YOU’D LIKE AS LONG AS YOU WISH.
STAY YOUR BEST YOU, THAT’S THE YOU WE WANT FOR YOU.
VITAL PROTEINS. STAY VITAL.
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We are launching a limited edition ice pop flavor just in time for summer. Let’s educate the world that it now dissolves in ice.
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Build excitement by reminding people that their favorite childhood flavors can still be enjoyed as adults: just in time for summer.
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PROJECT
Product Photography Reset
PHOTOGRAPHER
Mike Kazik
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How do we become more efficient with our productions to help get ahead of unexpected asks and quick turn needs?
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In December of 2023 we set off on the first in a series of evergreen photography shoots to reset the asset library for Vital Proteins that could be employed across touch points including but not limited to social, CRM, Amazon, print, and our website.
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How do we tell the world about our switch from plastic to paperboard while communicating our commitment to quality & the earth?
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Quantify the amount of plastic we’ve reduced through our switch to paperboard in terms easy to understand and quickly digest while reassuring that paperboard will still stand up to daily life. But make it fun.
PROJECT
90% Less Plastic. 100% Yes.
PARTNERS
Carbon
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PROJECT
Make it Squeezier
PARTNER
BUCK
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So much of self care is hard. It’s not always fun. And more often than not it doesn’t taste too great. It tastes like a wheatgrass shot. But Lemon Collagen Peptides is something that you can give yourself that’s easy. Like “5 seconds of stirring into a little water” easy. Vital Proteins is already a part of your routine, and it tastes better than ever before.
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Giving yourself some refreshing and lemony self care comes in one easy scoop. It’s a way to look good and be healthier– that actually feels refreshing. So we built a world that felt both fresh and had an easy calm. With auras.
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PROJECT
For Everybody With a Body
PARTNERS
Rubberband
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PROJECT
Pride is Movement
PARTNER
Method & Madness
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✨
☕️
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How do you remind people that collagen can easily fit into any routine?
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Remind people that no matter what kind of person you are; morning or not-morning — collagen can fit into your routine. And perhaps leverage an authentic user and famous person in the process.
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PROJECT
4/20 Wake & Take Kit
PRODUCTION
Fully Internal
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How do we communicate our joint benefits on 4/20 to build excitement for our community.
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Create a kit to surprise & delight our audience that reminds people to take 4 tablespoons or 20 grams of collagen every morning in a way that ties directly into the 4/20 holiday while reinforcing our joint benefits.
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🥄🥄🥄 🥄
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Production
Is there a big project that needs to be made real? Need a dose of problem solving magic to birth an idea into the world? We’ve got you.
Content Creation
You have channels that need content. We have the skills to make that content and make it stand out.
Creative
Want an unfair advantage in a sea of noise so your brand can stand out from the crowd? Need help building a brand? We can help with that, too.
Strategy
Have a problem but need help finding the path to solving it? Have a slew of data points and challenges but need a roadmap? We can help with that.
Hype People
Just need a little encouragement? Our full given name is Kolla “hype-person” Studio.
Consulting
Not sure what you need? That’s okay. We can help you pinpoint the pain-points, too.