Featured Work ™️
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Featured Work ™️ ↓ ↓ ↓
The Project
2024 Product Photography Reset
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So much of self care is hard. It’s not always fun. And more often than not it doesn’t taste too great. It tastes like a wheatgrass shot. But Lemon Collagen Peptides is something that you can give yourself that’s easy. Like “5 seconds of stirring into a little water” easy. Vital Proteins is already a part of your routine, and it tastes better than ever before.
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Giving yourself some refreshing and lemony self care comes in one easy scoop. It’s a way to look good and be healthier– that actually feels refreshing. So we built a world that felt both fresh and had an easy calm. With
The Project
90% Less Plastic. 100% Yes.
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How do we tell the world about our switch from plastic to paperboard while communicating our commitment to quality & the earth?
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Quantify the amount of plastic we’ve reduced through our switch to paperboard in terms easy to understand and quickly digest while reassuring that paperboard will still stand up to daily life. But make it fun.
The Project
4/20 Wake & Take Kit
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How do we communicate our joint benefits on 4/20 to build excitement for our community.
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Create a kit to surprise & delight our audience that reminds people to take 4 tablespoons or 20 grams of collagen every morning in a way that ties directly into the 4/20 holiday while reinforcing our joint benefits.
The Project
Lifestyle Photography
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How do we build the world of Vital Proteins and show-off the people who live in it while diversifying our product photography.
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In 2025 we reset our visual language which redefined the world of Vital Proteins. Alongside our product photography, we defined the humans, places, and props that would define our look & feel as a brand. We partnered with Jimmy Marbles to bring this world to life in a series of video and still assets that we could then apply across projects and touch points giving our brand a little bit more of a human touch.
The Project
Shake It Up with Collagen & Protein
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Announce to the world that their protein can now come with collagen.
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Shake up people’s perception of what a protein shake can be. It’s time to not just look your best, but move your best too with all the benefits of collagen, now in a protein shake.
The Project
Morning & Not Morning People
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How do you remind people that collagen can easily fit into any routine?
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Remind people that no matter what kind of person you are; morning or not-morning — collagen can fit into your routine. And perhaps leverage an authentic user and famous person in the process.
The Project
2025 Product Photography Refresh
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Multiple new product flavors, transitions, and innovations were unveiled in 2025.
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Refreshed our evergreen product photography library to be leveraged across multiple quick turn touch points such as CRM, DTC and Social so maintain bran standards.
The Project
Ice Pop Product Launch
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We are launching a limited edition ice pop flavor just in time for summer. Let’s educate the world that it now dissolves in ice.
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Build excitement by reminding people that their favorite childhood flavors can still be enjoyed as adults: just in time for summer.
Select Capabilities
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Select Capabilities ↓↓↓
Strategy
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Brief development. Translating data points into insights. Strategic roadmapping. Brand Identity development. 360 campaign strategy.
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We’ll help make your brand smarter about reaching the right people in the right places.
Creative
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360 campaigns. Brand platforms. Packaging. Design services. Conceptual ideation. Social content.
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We’ll take the strategy and make it stand out using creative skillsets developed over decades of experience. So basically it’ll be pretty cool.
Production
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Film. Activations. Front-end web design. Content creation. Paid media assets.
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We can take the great ideas on paper and make them come to life in the real world in a way that makes people go “oh, thats cool.”