Product Photography Reset
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Product Photography Reset ↓ ↓ ↓
In 2023, we embarked on a mission to reset the Vital Proteins visual identity, starting with product photography. As a brand born of a clean, vibrant, and colorful design system, we wanted to bring those same sensibilities to our product photography. We were lucky enough to find a partner in Mike Kazik, a photographer known for pulling beauty from simplicity, and began the process of resetting our entire product photography library.
Photography by Mike Kazik // Impossible Studios.
First we reset our base product photography.
⇢ CLEAN ⇢ SIMPLE ⇢ ELEVATED
UPGRADING…
⇢ VITALPROTEINS.COM⇢ SOCIAL ASSETS⇢ PRODUCT LISTINGS⇢ PHOTOGRAPHY LIBRARYThen we began to build the world of Vital Proteins.
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Photo Library
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📸 Photo Library 👌
The project at a glance → → →
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Defined photographic needs across multiple touch points. Collaborated with our friend, Mike Kazik, at Impossible Studios to create best-in-class photogrpahy.
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Delivered quarterly photography productions, focused on new product launches and visual needs.
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Identified a cadence for photography and visual assets that aligned with go-to-market strategies for a variety of product launches.